Detail Cantuman

SUMMARY

Making a Company Profile Booklet of Mahesa Institute in Kampung Inggris Pare-Kediri, Ayunda Meilasari, Nim F31151365, 2018, 42 pages., Language, Communication and Tourism Department, Politeknik Negeri Jember, Agus Setia Budi, S.Pd.,M.Pd. (a Supervisor).

English Course Institution is a unit of out-school education conducted in the short term and provides various types of knowledge, English skills, and mental attitude. Mahesa Institute is one of the English Course Institutions that have attractive facilities and interesting programs that are designed to integrating language knowledge and CCU (Cross Cultural Understanding), assisted by teachers with academic and professional quality. Although Mahesa Institute has interesting programs and attractive facilities, but Mahesa Institute is still not known by the public especially people outside of Pare. Because the promotional media that has been conducted by Mahesa Institute considered ineffectively. The effective promotional media that can deliver messages and information that needed by Mahesa Institute Pare is a company profile booklet.
In this final project, the writer made a company profile booklet as promotional media for Mahesa Institute Pare entitled “Making a Company Profile Booklet of Mahesa Institute Kampung Inggris Pare-Kediri.” This product presented in bilingual versions they are Bahasa Indonesia and English language. So, the writer used several skill in making the booklet. They are writing, translation and bilingualism skill. The booklet contains information about history, learning program, price, home stay and activities of Mahesa Institute Pare. The booklet is in bilingual version, that are Bahasa Indonesia and English. The size of this booklet is 23cmx18cm to make booklet easy to bring. The writer made it by using CorelDraw. The writer also used laminated soft cover and colorful picture that would make the reader more interested.
In making the booklet, the writer did collect the data such as interview, observation, documentation and audio visual material to Mahesa Institute. Then, in processing of making the booklet, the writer used step from Ardhi (2013). They are determining purpose of promotion, determining target audience, determining media of promotion, budgeting, making concept, and production.
After collecting the data and planning the process of booklet was complete, the writer started make the booklet. Firstly, the writer wrote the script and asked the feedback from supervisor. After the writer revised the script, the writer designed the booklet by using Corel Draw software in the writer’s laptop. In designing the booklet, the writer sellected the good pictures of activities in Mahesa Institute. Then, the writer asked the feedback from supervisor and the director of Mahesa Institute about the content and design. Finally after the booklet was done, the writer print it in the paper art and gave to the Mahesa Institute.
In making this company profile booklet, the writer could apply some skills. They are writing and translating. The difficulties in making the booklet, the writer got it when in designing the booklet. The booklet should be interesting and effective. While, for the new experience, the writer got new knowledge about designing booklet. The last, the writer hopes this final project can be as reference for the student of English Study Program who have the similar product or project.