PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KOPI ARABIKA PADA WARUNG KOPI CAK WANG KABUPATEN JEMBER
IRZA MUBAROK ANSHORI - Personal Name (Pengarang)
Text
English
2018
MANAJEMEN AGRIBISNIS : PROGRAM STUDTY MANAJEMEN AGROINDUSTRI
THE INFLUENCE OF MARKETING MIX PURCHASE
ARABICA COFFEEAT WARUNG KOPI
CAK WANG KABUPATEN JEMBER
IrzaMubarokAnshori
Study ProgrammeOf Agroindustry Manajement
DepartemenOfAgribisiness Management
ABSTRACT
The purpose of this research is to find the influence of marketing hotchpoth of the decision of the purchase of consumer arabica coffe shop Cak Wang Kabupaten Jember. The data used in research this is the primary and secondary data. Data analysis technical that is used is linier regression analysis and the worship of idols with using the tools Sofware SPSS 21. The results of which is being undertaken to regression testing test F showed the Product variable (X1), Price (X2), Location/distribution channel (X3), Promotion (X4) in unision significant of the decision of the purchase (Y) on coffee shop Cak Wang Kabupaten Jember. The testing regression done to test T show that Product variable (X1), Price (X2), Location/distribution channel (X3), Promotion (X4) in unision significant of the decision to purchase (Y) on coffee shop Cak Wang KabupatenJember. The variable most influential of the decision to purchase (Y) on coffee shop Cak Wang districtJember is Price Variable (X2)
KeyWords:Product,Price,Location(DistributionChannels), Promotions, PurchaseDecisions.
Detail Information
| Bagian |
Informasi |
| Pernyataan Tanggungjawab |
IRZA MUBAROK ANSHORI |
| Pengarang |
IRZA MUBAROK ANSHORI - Personal Name (Pengarang) |
| Edisi |
Publish |
| No. Panggil |
|
| Subyek |
MANAJEMEN AGROINDUSTRI
|
| Klasifikasi |
|
| Judul Seri |
|
| GMD |
Text |
| Bahasa |
English |
| Penerbit |
PROGRAM STUDTY MANAJEMEN AGROINDUSTRI |
| Tahun Terbit |
2018 |
| Tempat Terbit |
MANAJEMEN AGRIBISNIS |
| Deskripsi Fisik |
20 Cm |
| Info Detil Spesifik |
|
Citation
IRZA MUBAROK ANSHORI. (2018).
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KOPI ARABIKA PADA WARUNG KOPI CAK WANG KABUPATEN JEMBER(Publish).MANAJEMEN AGRIBISNIS:PROGRAM STUDTY MANAJEMEN AGROINDUSTRI
IRZA MUBAROK ANSHORI.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KOPI ARABIKA PADA WARUNG KOPI CAK WANG KABUPATEN JEMBER(Publish).MANAJEMEN AGRIBISNIS:PROGRAM STUDTY MANAJEMEN AGROINDUSTRI,2018.Text
IRZA MUBAROK ANSHORI.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KOPI ARABIKA PADA WARUNG KOPI CAK WANG KABUPATEN JEMBER(Publish).MANAJEMEN AGRIBISNIS:PROGRAM STUDTY MANAJEMEN AGROINDUSTRI,2018.Text
IRZA MUBAROK ANSHORI.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KOPI ARABIKA PADA WARUNG KOPI CAK WANG KABUPATEN JEMBER(Publish).MANAJEMEN AGRIBISNIS:PROGRAM STUDTY MANAJEMEN AGROINDUSTRI,2018.Text
